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It’s true that communication is central to every aspect of our local church structure today, technically making every leader in the church a communicator. The communication leader's role is specifically defined to ensure that members are kept informed and the church is properly represented to the public. Following are the four areas that encompass this ministry.
Public Relations  
Building, monitoring, and protecting the image of the local church and its name, within the community. 

Media Relations  
Raise public awareness of thechurch—its members, its mission, and its message; work to get church activities and events noted in the media; and help to get the church’s views included in the news adequately and accurately.  
News and Information 
It’s vital to keep church members informed about upcoming activities, and equally important to share church news with conference communication directors and the larger Adventist family. 
Advertising and Promotion  
Strategically promote all church programs and evangelism campaigns to attract attendance. 
Responsibilities in the Local Church, by the Church Resources Consortium, North American Division of Seventh-day Adventist Church. Copyright © 1997, Revised 2002.